Brandon Weaver

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Brandon Weaver is a Content Writer & Marketing Specialist - Developing Winning Marketing Content that Drives ROI

Brandon Weaver's Bio:

Brandon Weaver's Experience:

• Content Writer & Marketing Specialist at CrossCheck, Inc.

  March 2012 - Present | Petaluma, CA

  Create unique marketing content on a daily basis via website, corporate blog, SEM and social media. - Generated 1600% ROI for 2014 in SEM on Google AdWords and Bing Ads - Earn #1 Google ranking for "check guarantee" after optimizing website with complete SEO - Daily management of company website via HubSpot marketing automation software - Develop 10 ebooks used as lead generation tools to increase website traffic and customers - Write for company blog on weekly basis providing industry data and educating target markets on products and services - Create a series of educational webinars for target markets; helping business prospects progress through the sales funnel

• Ticketing & Guest Services Representative at Sonoma Raceway

  April 2010 - Present | Sonoma, CA

  Serve as primary point of contact to race fans for ticket sales and customer service related issues. - Provided high-level customer service on the phone and in person; selling in excess of $360K worth of racing ticket packages - Vice President of Marketing feedback: "Brandon was the right person to anchor our team." - Managed the "Enter to Win" campaign for marketing department and outside sales staff - Interfaced with hundreds of fans on event weekends, delivering tickets, and answering questions - Assisted sales team with season ticket renewals by contacting ticket holders for down payment and follow up correspondence via phone and email

• Campaign Advisor / Fundraiser at United Way

  August 2007 - December 2009 | Santa Rosa, CA

  Successfully managed and increased a $700K portfolio of campaign contributions for Sonoma, Mendocino, and Lake Counties using strategic research and fundraising practices. - Delivered approximately 30 presentations to encourage C-level management to donate to local community service initiatives - Designed pledge forms and additional signage for Tocqueville Society appreciation dinner, and Clover Stornetta Health Fair, using Photoshop and InDesign - Coordinated the California State Employee Charitable Campaign; arranged speaking appearances and distributed pledge forms to appropriate agencies - Assisted management with various ad hoc projects such as mass mailings and event set-up

• Marketing Coordinator at Sport Mouth

  December 2007 - December 2008 | Cotati, CA

  Provided executive level marketing and events support for the world's #1 futurist public speaker. - Arranged keynote speeches and strategy consulting; conducted market research and multiple book title fulfillment totaling $1M - Responsible for planning events including board meetings, trade shows and conferences; including on-site and travel logistics for clientele - Prepared press kits for direct mail shipments to 10 different countries to generate new business - Managed SEM programs totaling 1,000 keywords with Google, Yahoo and MSN; generated top 3 search results - Program Manager of Oral-B sponsored project designed to generate media coverage for product launch - Co-Writer of all email marketing campaigns and newsletters, producing $75K - Business performance metrics included data collection, analysis and results; distributed findings and recommendations to executive management and clientele - Helped sell and negotiate keynote presentations totaling more than $100K

• Game Operations and Events at Golden State Warriors

  May 2006 - May 2008 | Oakland, CA

  Served as a leader for all necessary tasks on game days. Acted as outside marketing coordinator at events to promote the team and increase ticket sales. - Distributed promotional collateral for the 2007 NBA playoffs as part of the "We Believe" campaign during each home game; e.g. 20,000 t-shirts for fans - Responsible for set up and tear down of entertainment equipment at community events - Communicated with fans at events discussing team news; interacting with them to ensure the best game experience possible - Helped supervise ticket sales staff, team mascot and dance team at community functions

• Ticket Sales Intern / Game Day Suite Services at Oakland Raiders

  June 2006 - December 2006 | Alameda, CA

  Promoted to Game Day Suite Services in less than 3 months. Catered to premium clients to ensure they had the best "Raider Nation" experience possible. - Developed marketing strategies based on loyal fan demographics; generated group sales close to $1K per sales transaction - Provided excellent customer service; handled luxury suite requests, which included celebrity visits and handicap assistance - Interacted with multiple department managers; communicated inventory needs and Club Level requests

Brandon Weaver's Education:

• Keller Graduate School of Management of DeVry University

  2011 – 2013
  Master of Business Administration (M.B.A.)
  Concentration: Marketing
  Activities: Graduated With Distinction, G.P.A. 4.0

• Sonoma State University

  2002 – 2006
  B.A.
  Concentration: Economics / Business / Marketing

• Sonora High School

  1998 – 2002

Brandon Weaver's Interests & Activities: